MAKE JAIMERICA GREAT AGAIN
Jaime Villalva // Bicultural ACD Art Director
Dos Equis // For Interesting Times
We created this super relevant but controversial campaign which was pulled from the air due to COVID19. We think it would´ve killed at awards shows. With subjects dealing from Russia to companies stealing your DNA etc. The cowards at Dos Equis didn´t let us launch what coud´ve been a gamechanger in the cerveza industry. Directed by the mighty Tim Godsall.
Budweiser / Don’t Let Halloween Haunt You Forever //
I helped sell this concept through to Budweiser, wish they had done the video part of it. I left for Droga and did not help produce it. Idea by my brilliant ECD Tony Kalathara. Got a ton of press.
Upside Down WHOPPER®
Wow, this stupid thing took a year to sell to Netflix. But it was totally worth it from all the impressions. Came up with the idea and helped lead this project with my super talented partner Aaron Willard.
Burger King Chick Tax
Created Chick Fries and sold them to women for more money than regular Chicken Fries to teach people about the Pink Tax. We even made now this. We were featured on Fox News and Now This.
Whassup King:
We remade the classic Budweiser Whassup! commercial with a special appearance by Burger Royalty.
It was featured on the Today Show as well as many other news outlets.
Budweiser Stepfather’s Day
We wanted to celebrate those stepfathers who stepped up and help them become official dads for Father’s Day by paying their legal fees to adopt their adopted sons and daughters.
Jack in the Box
I had the privilege of working on some of the last great Jack in the Box work at Secret Weapon. The most fun I've had in my career, I learned to concept and write like if it was a comedy series, and honed on improvisational skills.
Jack's Munchie Meal
We designed Banksy style murals and hired graffiti artists to do their own takes on my original design around LA, SF and SD. They were a huge hit.
ampm Toomgis Launch
I was in charge of ampm social and managed a Junior Team, I started pushing the envelope, making stuff out of candy with my genius partner Annie Elliott, we co’created TOOMGIS with Joe Sgro and Stephen Chow who designed and named it, but it was our idea. It all came together in the birthing room of the monstrous creation of Toomgis giving him life on Social creating his own snack-themed biography with funny/topical posts called "toomgis trooths" making fun of things like Ben Carson and man buns. We also created the Toomblr. his own blog. Toomgis will be an enduring mascot for the brand.
Lay's Potato Heads & Do Us a Flavor:
Cannibalism, who doesn't love it. It just seemed logical to use Mr. Potato Head as the spokesperson for Lay's. Worked with the genius Anthony Brooks on this, and after a year of testing and many false starts we were told they were making our spot. Mr. Potato Head is still Lay's Mascot.
I was part of the team charged with bringing the hit "Do Us a Flavor" promotion to the US. We lost the battle on the spokespeople, but we won the battle on letting the trolls make up trolly potato chip names. And we are getting a treasure trove of comedy each year.
Velveeta Crowns & Cheese
A lot of heartbroken women heartbrokenly tweet when a prince gets married. So we decided to offer them an alternative in cheesy goodness. This stunt got picked up by
Elite Daily, US Magazine, Popsugar, Creativity, etc.
Got Milk? Everything I do is Wrong
The Got Milk? campaign, another dream come true being able to work directly with the man Jeff Goodby on a classic campaign, and almost destroying it with a very controversial campaign. We got in trouble, but ultimately it was for a good cause. Informing women of the scientifically proven relief milk causes to symptoms of pms.
